Chapter 9

Landing Page Strategies

Video Transcription<

Chapter 9:

Hi there and welcome to the skills lab for chapter 9 of Convert Every Click. In this lab we’re going to look at some landing pages online and take a look at the Universal Conversion Logic behind them. Along the way, we’ll see if we can use the principles from the book to come up with some ideas to split test and possibly improve their conversion rates.

Now it’s your turn: Take a look at your own landing pages and see if you can come up with some ideas you can split test. If you don’t have landing pages, is there a place in your business where they would make sense? Could you build a more linear funnel in some area by using a landing page?

That’s it for now. See you in the next lab!

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